The design process


"Such a complex project makes the heart of a graphic and content designer beat faster. There was a lot to do, and this does not only mean the process of finding a name and developing a logo; an overall visual concept for the group practice had to be found.

But before we could set out, the client had to clearly define his vague idea and feeling of what he wanted, because much was not yet known, conscious or tangible.

To achieve this, we held brainstorming and question sessions with the client and worked out examples of what should be and what definitely should not be. This allowed us to analyse and more clearly define the image the client wanted.

The result is a visual concept that ranged from the name, logo, website, photos, printed materials, signs, practice colours to interior colour design advice."

Stefan Halegger
Graphic & Content Designer